The “800lb gorilla in the room,” AXA Equitable’s longtime spokes-animal, has been talking about the importance of retirement planning for years. Well, he’s followed his own guidance and is now ready to retire. The company recently announced the retirement of the 800lb Gorilla, star of its advertising campaign to promote retirement preparedness.
But rather than just have him fade away, AXA Equitable is celebrating his retirement with a social media campaign that invites consumers to help the primate choose his retirement destination.
The program is featured on the AXA Equitable Facebook page ( www.facebook.com/AXAEquitable ) and on Twitter (@AXA_Equitable and @AXA_Gorilla). Followers are invited to choose which of four places he should retire to and enter a sweepstakes for a chance to win a trip to the destination that receives the most votes. Sweepstakes entrants are also be eligible for a chance to win a Kindle Fire.
Stacy Braun, senior vice president of Marketing at AXA Equitable, notes that “the 800lb gorilla in the room worked very hard and deserves to retire in style. Fortunately the gorilla took his own guidance and is well prepared for his retirement—now he just needs help choosing the right destination!”
You can help. To vote on where you think the gorilla should retire and enter the sweepstakes, go to www.destinationretirement.promojam.com.
The 800lb gorilla’s retirement bucks a trend among older workers (55 and above) to stay in the work force. Since 1993, the overall 55+ labor-force participation rate has steadily grown, reaching 40.2 percent in 2010(1).
When it comes to evaluating their progress in planning for retirement, the Employee Benefits Resource Institute (EBRI) also found that most workers feel that they are behind schedule. Seventy percent of workers surveyed for EBRI’s 2011 Retirement Confidence Survey said they are not where they need to be (2).
How about you? Are you where you need to be? Learn more about retirement preparedness at http://www.axa-equitable.com/retirement/overview.html
*AXA Equitable’s Destination Retirement Sweepstakes:
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. To enter and be eligible to win, you must, be a legal resident of the continental forty-eight (48) United States (including the District of Columbia) twenty-one (21) years or older at the time of entry. Void in Alaska, Hawaii, Guam, Puerto Rico, the U.S. Virgin Islands, and other U.S. territories and possessions and where prohibited by law. Grand Prize: a three (3) day/two (2) night trip to the AXA Gorilla retirement destination determined by entry votes, consisting of round-trip coach air transportation for two from the major U.S. gateway airport nearest to the winner’s residence in the U.S., standard double-occupancy hotel accommodations (one (1) room) (ARV: $4,000.00). Four First Prizes (Kindle Fire (Full Color 7″ Multi-touch Display, Wi-Fi)) (ARV: $200.00) will be awarded following the end of each week of the sweepstakes period. Odds of winning a prize depend on the number of eligible entries received. Entry period begins at 12:00:00 AM Eastern Time (“ET”) on 11/15/11 through 11:59:59 PM ET on 12/15/11. Winner will be notified by email. To enter the Sweepstakes, follow the instructions on the Entry Website to: (1) “Like” AXA Equitable on Facebook, or follow AXA Equitable on Twitter; (2) cast your vote on where the AXA Gorilla should go for retirement; (3) share a post about the Sweepstakes on Facebook or tweet a pre-written message on Twitter; and (4) provide an email address at which you can be contacted if you are selected as a winner. Limit one Grand Prize entry and one First Prize entry per person. AXA Equitable and Promojam employees and affiliates and their families are not eligible. Major restrictions, including travel restrictions, may apply to the use, availability, or receipt of this prize. Travel and hotel arrangements determined by AXA Equitable in its sole discretion and must be made through AXA Equitable’s agent, on a carrier of AXA Equitable’s choice. Trip must be taken on dates and times designated by AXA Equitable or prize will be forfeited in its entirety and may be awarded to an alternate winner. AXA Equitable reserves right to change dates. Winner and guest must travel together on the same itinerary. For complete rules (the “Rules and Disclaimers”), including detailed entry instructions, go to Sweepstakes Rules. Entry constitutes your full and unconditional agreement to the Rules and Disclaimers. Subject to all applicable federal, state, and local laws and regulations. Federal law requires the fair market value of each prize to be reported as income to the IRS using Form 1099-MISC.Void where prohibited by law. Neither Twitter, Facebook, Amazon nor any affiliated entity is a sponsor of The AXA Equitable Destination Retirement Sweepstakes. AXA Equitable is not affiliated with Twitter, Facebook, Amazon or any affiliated entity. Twitter® is a registered trademark of Twitter, Inc. Facebook® is a registered trademark of Facebook, Inc. Kindle® is a registered trademark of Amazon Technologies, Inc.
Sponsored by: AXA Equitable Life Insurance Company, 1290 Avenue of the Americas, New York, NY 10104.
Sources:
1: EBRI.org, http://www.ebri.org/pdf/FFE.197.03May11.RCS-OnTrack.pdf
2: EBRI.org, http://www.ebri.org/pdf/FFE.205.19July11.LateRet.pdf
GE-66388 (12/11)
